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AND THE BRANDS PLAYED ON; WESTINGHOUSE LEADS THE WAY AMONG THE MOST RECOGNIZED NAMES IN THE INDUSTRY
- Source :
- HFN The Weekly Newspaper for the Home Furnishing Network. June 5, 2006, 18
- Publication Year :
- 2006
-
Abstract
- In the business of branding, consumer recognition rules. When it comes to lighting brands, Westinghouse is the top consumer-recognized brand in the business, according to HFN's biannual brand survey, conducted [...]
- Subjects :
- J.C. Penney Corporation Inc. -- Management
Westinghouse Lighting Corp. -- Management
Westinghouse Lighting Corp. -- Achievements and awards
Brand name products -- Forecasts and trends
Consumers -- Surveys
Department stores -- Management
Lighting equipment and supplies industry -- Management
Lighting equipment and supplies industry -- Achievements and awards
Company business management
Market trend/market analysis
Business
Home furnishings industry
Subjects
Details
- Language :
- English
- ISSN :
- 10820310
- Database :
- Gale General OneFile
- Journal :
- HFN The Weekly Newspaper for the Home Furnishing Network
- Publication Type :
- Periodical
- Accession number :
- edsgcl.146901728