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Playing with breakfast cereal is the whole marketing idea
- Source :
- Brandweek. November 8, 1993, Vol. 34 Issue 45, p58, 2 p.
- Publication Year :
- 1993
-
Abstract
- Don't play with your food' is admonishment many children receive. Yet, this table-habit appears to be what product developers had in mind for General Mills' Cheerios Toasted Oat Cereal version [...]
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 34
- Issue :
- 45
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.14687105