'94 forecast: discounters face tough economy, frugal consumer

Mass discount retailers expect 1993 Christmas sales to be reasonably good, but are concerned about prospects for 1994. Uncertainty about the costs of the Clinton Administration's health plan and continuing corporate layoffs will keep consumer spending restrained. ShopKo Stores Inc is focusing its merchandise mix towards value-conscious customers. Goody's Family Clothing Inc anticipates a difficult sales year for 1994 and plans to implement promotional programs to spur sales.
ATLANTA (FNS) -- Mass merchants are optimistic about Christmas and prospects for 1994, but they're troubled by the tricky economy and a consumer who's spending in fits and starts. Understandably, [...]