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The Popai Awards
- Source :
- Brandweek. November 22, 1993, Vol. 34 Issue 47, p13, 13 p.
- Publication Year :
- 1993
-
Abstract
- The point of purchase. It has become the most valuable real estate in the marketing landscape--the turning point of brands, companies and careers. The Point of Purchase Advertising Insititute's annual [...]
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 34
- Issue :
- 47
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.14623828