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Advertising's next boom towns

Authors :
Fitzgerald, Nora
Thacker, Kathy
Farrell, Greg
Source :
ADWEEK Eastern Edition. Oct 25, 1993, Vol. 34 Issue 43, p37, 6 p.
Publication Year :
1993

Abstract

Dallas, TX, and Boston, MA, are seen as two cities that provide the best new opportunities for the advertising industry. Dallas has the advantages of affordable real estate and a positive business climate, while Boston possesses a strong intellectual environment, a large supply of educated youth and political influence. Other aspects of each city, with emphasis on advertising industry prospects, are discussed.<br />What makes a city jump from the ranks of advertising backwater to marketing mecca? Last week, we identified two cities that could emerge over the next decade as new players [...]

Details

ISSN :
01992864
Volume :
34
Issue :
43
Database :
Gale General OneFile
Journal :
ADWEEK Eastern Edition
Publication Type :
Periodical
Accession number :
edsgcl.14552950