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A back-end upgrade for mobile advertising
- Source :
- Telephony. May 8, 2006, Vol. 246 Issue 8
- Publication Year :
- 2006
-
Abstract
- Every technology trend has a mixed-metaphor cliche that applies to it. To describe what's happening in the mobile content display advertising arena, you might call it 'a chicken-and-egg perfect storm.' [...]
- Subjects :
- Advertising agencies -- Planning
Advertising agencies -- Technology application
Advertising agencies -- Alliances and partnerships
Mobile marketing -- Forecasts and trends
Mobile marketing -- Planning
Cellular telephone services industry -- Alliances and partnerships
Cellular telephone services industry -- Service development
Wireless communication systems -- Services
Wireless communication systems -- Usage
Wireless voice/data service
Wireless telecommunications service
Company business planning
Technology application
Market trend/market analysis
Company service development
Cooperative agreement for service development
Business
Telecommunications industry
Subjects
Details
- Language :
- English
- ISSN :
- 00402656
- Volume :
- 246
- Issue :
- 8
- Database :
- Gale General OneFile
- Journal :
- Telephony
- Publication Type :
- Periodical
- Accession number :
- edsgcl.145418228