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COMMON SENSE RULES IN SETTING AD BUDGETS

Authors :
SCHONFELD, E.
Source :
Industrial Marketing Management. Dec, 1979, Vol. 64, p50-58.
Publication Year :
1979

Subjects

Subjects :
SALES -- Advertising
Marketing -- Planning
Budget -- Methods
Planning -- Advertising
Advertising, marketing and public relations
Business
Business, international

Details

ISSN :
00198501
Volume :
64
Database :
Gale General OneFile
Journal :
Industrial Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.1445388

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Authors Abstract Subjects Details