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Remarketing: one club's response to a changing market

Authors :
Pellisier, Jeffrey L.
Source :
Cornell Hotel & Restaurant Administration Quarterly. August 1993, Vol. 34 Issue 4, p53, 6 p.
Publication Year :
1993

Abstract

A description of how one club identified and responded to golf's shift from being a booming, expanding market to a more-or-less steady source of customers AFTER COMPLETING AN extensive external [...]

Details

Language :
English
ISSN :
00108804
Volume :
34
Issue :
4
Database :
Gale General OneFile
Journal :
Cornell Hotel & Restaurant Administration Quarterly
Publication Type :
Periodical
Accession number :
edsgcl.14444819