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Incorporating cannibalization models into demand forecasting

Authors :
Srinivasan, Sundara Ragharan
Ramakrishnan, Sreeram
Grasman, Scott E.
Source :
Marketing Intelligence & Planning. May, 2005, Vol. 23 Issue 5, p470, 16 p.
Publication Year :
2005

Abstract

Introduction of new products in the market results in cannibalization of the existing products. A study incorporating this cannibalization effect in forecasting models is presented.

Subjects

Subjects :
Business enterprises -- Product introduction
Business enterprises -- Market share
Business enterprises -- Company forecasts
Company market share
Company business forecast/projection
Advertising, marketing and public relations
Business
Economics

Details

Language :
English
ISSN :
02634503
Volume :
23
Issue :
5
Database :
Gale General OneFile
Journal :
Marketing Intelligence & Planning
Publication Type :
Academic Journal
Accession number :
edsgcl.144217778

Tools

Authors Abstract Subjects Details