Back to Search
Start Over
Radiowatch: The monthly analysis of radio advertising recall
- Source :
- Marketing. April 5, 2006, 24
- Publication Year :
- 2006
-
Abstract
- Q: Which of the following radio commercials do you remember hearing recently? Last Company Agency/Media buyer % month 1 (-) British Gas Clemmow Hornby Inge/Carat 44 2= (-) McDonald's Leo [...]
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.144095995