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Utility player: as ESPN's content chief, John Skipper brings his panmedia experience to bear for a multiplatform brand that stretches far beyond cable
- Source :
- MEDIAWEEK. March 27, 2006, Vol. 16 Issue 13, p22, 5 p.
- Publication Year :
- 2006
-
Abstract
- JUST A FEW WEEKS INTO HIS NEW JOB overseeing all of ESPN and ABC Sports content, John Skipper last October sent a message to his colleagues that he was indeed [...]
- Subjects :
- ESPN Inc. -- Services -- Company forecasts
ABC Sports Inc. -- Services -- Company forecasts
Cable television broadcasting industry -- Services -- Company forecasts
Television broadcasting industry -- Services -- Company forecasts
Advertising, marketing and public relations
Mass communications
Company business forecast/projection
Company forecasts
Services
Subjects
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 16
- Issue :
- 13
- Database :
- Gale General OneFile
- Journal :
- MEDIAWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.143917795