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Trust-based commitment: multidimensional consumer-brand relationships
- Source :
- Journal of Consumer Marketing. June, 2005, Vol. 22 Issue 6, p313, 9 p.
- Publication Year :
- 2005
-
Abstract
- Brand loyalty in consumers and the factors which build such trust-based commitments and satisfaction in them are studied by using a multi-dimensional relationship model.
Details
- Language :
- English
- ISSN :
- 07363761
- Volume :
- 22
- Issue :
- 6
- Database :
- Gale General OneFile
- Journal :
- Journal of Consumer Marketing
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.143501090