Synergy between data warehousing and knowledge management: three industries reviewed

Byline: Denise Johnson McManus, Charles A. Snyder Data warehousing is believed to be a competitive necessity. The management of knowledge supports the competitive advantage of organisations. Therefore, the effective use of data warehousing to store knowledge can be instrumental in supporting the competitive advantage of companies. 'Ongoing management of the data warehouse with minimal adjustments to the data architecture and business users excited about their data are true indicators of project success'. Data warehousing can be used as a repository, which is considered a gateway to managerial information or the expert's knowledge, i.e. the Knowledge Management (KM) concept. Corporations can enhance their ability to share information by utilising data warehousing and KM. This study examines how companies are extracting valuable information by utilising a data warehouse. This article presents an exploratory study of three industries that have effectively implemented and utilised data warehousing and knowledge management. These case studies examine the corporate expectations of data warehousing and its support for storing and retrieving the expert's knowledge.