The importance of brand cues in intangible service industries: an application to investment services

MLA

Brady, Michael K., et al. “The Importance of Brand Cues in Intangible Service Industries: An Application to Investment Services.” The Journal of Services Marketing, vol. 19, no. 6, June 2005, p. 401. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.142995053&authtype=sso&custid=ns315887.

APA

Brady, M. K., Bourdeau, B. L., & Heskel, J. (2005, June 1). The importance of brand cues in intangible service industries: an application to investment services. The Journal of Services Marketing, 19(6), 401.

Chicago

Brady, Michael K., Brian L. Bourdeau, and Julia Heskel. 2005. “The Importance of Brand Cues in Intangible Service Industries: An Application to Investment Services.” The Journal of Services Marketing, June 1. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.142995053&authtype=sso&custid=ns315887.