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What is a marketing resource? A response to Gibbert, Golfetto, and Zerbini
- Source :
- Journal of Business Research. Jan, 2006, Vol. 59 Issue 1, p152, 3 p.
- Publication Year :
- 2006
-
Abstract
- Fahy, Hooley, Greenley and Cadogan provide a rejoinder to the critique of their treatment of marketing resources by Gibbert, Golfetto, and Zerbini. Fahy and others respond by revisiting the conceptual domain of the marketing resources construct and by examining whether a new category of marketing resource is represented by marketing competencies.
- Subjects :
- Marketing management -- Methods
Business
Business, general
Subjects
Details
- Language :
- English
- ISSN :
- 01482963
- Volume :
- 59
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Journal of Business Research
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.142288857