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The nature of the relationship between authors and publishers

Authors :
Phillips, Angus
Saunders, Mark N.K.
Pandit, Sue
Chetty, Deshini D.
Source :
Publishing Research Quarterly. Summer, 2005, Vol. 21 Issue 2, 3-15
Publication Year :
2005

Abstract

A research undertaken in the English Language Teaching division of an educational publishing house is reported. The research found that writers expected publishers to provide enthusiasm, excitement, support, encouragement and a gate-keeping role and they indicated a gap between expectations and perceptions with regards to feedback on sales and promotional trips.

Details

Language :
English
ISSN :
10538801
Volume :
21
Issue :
2
Database :
Gale General OneFile
Journal :
Publishing Research Quarterly
Publication Type :
Academic Journal
Accession number :
edsgcl.142222624