New strategies for biotech & pharmaceutical co-promotion in the managed care market

Authors :: Longstreet, Dennis N.
Source :: Genetic Engineering News. June 1, 1993, Vol. 13 Issue 11, p4, 1 p.
Publication Year :: 1993

Subjects :: Biotechnology industry -- Marketing
Pharmaceutical industry -- Marketing
Managed care plans (Medical care) -- Analysis
Health maintenance organizations -- Management
Preferred provider organizations (Medical care) -- Management
Biotechnology industry
Business

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