Back to Search
Start Over
World's largest retailer looks to be world's best marketer
- Source :
- DSN Retailing Today. January 9, 2006, Vol. 45 Issue 1, p1, 2 p.
- Publication Year :
- 2006
-
Abstract
- BENTONVILLE, ARK. -- Wal-Mart altered its marketing approach this past holiday season with a colorful redesign of its stodgy circular, slick ads in Vogue and a celebrity-based campaign that helped [...]
Details
- Language :
- English
- ISSN :
- 15306259
- Volume :
- 45
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- DSN Retailing Today
- Publication Type :
- News
- Accession number :
- edsgcl.140912795