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The half-litre market beater

Authors :
Harding, Nick
Source :
Super Marketing. Feb 26, 1993 Issue 1061, p32, 2 p.
Publication Year :
1993

Abstract

Going into 500ml has proved a life-saver for a number of standard lager brands, and a 500ml sub-sector now seems to exist in all but name. Nick Harding reports. WHO [...]

Details

ISSN :
02614251
Issue :
1061
Database :
Gale General OneFile
Journal :
Super Marketing
Publication Type :
Periodical
Accession number :
edsgcl.14041216