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Persuasive partners: the dairy case teems with co-branding success

Authors :
Smith, Pamela Accetta
Source :
Dairy Field. Nov, 2005, Vol. 188 Issue 11, p34, 4 p.
Publication Year :
2005

Abstract

"Co-branding" is one of those terms that gets tossed around a lot in the food industry. It may be buzzword for some, or a real business driver for others. However […]

Details

Language :
English
ISSN :
10550607
Volume :
188
Issue :
11
Database :
Gale General OneFile
Journal :
Dairy Field
Publication Type :
Periodical
Accession number :
edsgcl.139911170