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Authors :
McDowell, Mark
Source :
Medical Marketing & Media. Jan, 2005, Vol. 40 Issue 1, p64, 2 p.
Publication Year :
2005

Abstract

By nature, advertising has to be quick and powerful. Because the competition for attention in the trades is so strong, ads must get your attention. Then, if they can get [...]

Details

Language :
English
ISSN :
00257354
Volume :
40
Issue :
1
Database :
Gale General OneFile
Journal :
Medical Marketing & Media
Publication Type :
Periodical
Accession number :
edsgcl.139345182