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Damaged frozen food packaging impacts brand loyalty
- Source :
- The Food Institute Report. Oct 3, 2005 Issue 39, 3
- Publication Year :
- 2005
-
Abstract
- Favorable impressions of the store and the product diminish with damaged frozen food packaging, the results of a study conducted by PERCEPTION RESEARCH SERVICES and prompted by MEADWESTVACO COATED BOARD [...]
- Subjects :
- Brand image -- Forecasts and trends
Food industry -- Packaging
Food industry -- Marketing
Food industry -- Surveys
Food -- Packaging
Food -- Surveys
Food -- Forecasts and trends
Food and beverage production/distribution software
Market trend/market analysis
Company marketing practices
Business
Food and beverage industries
Subjects
Details
- Language :
- English
- ISSN :
- 07454503
- Issue :
- 39
- Database :
- Gale General OneFile
- Journal :
- The Food Institute Report
- Publication Type :
- Periodical
- Accession number :
- edsgcl.138947557