Liz Claiborne's TV debut slated for Sunday at 9

Liz Claiborne Inc will advertise its products on QVC Network's Fashion Channel in May 1993. Labeled the largest women's apparel firm in the US, Claiborne will enter the enormous $2.5 billion television shopping market. The show will feature merchandise from the firm's First Issue retail chain, and First Issue's product development manager Jessica Mitchell will host the presentation. Claiborne officials are hoping that the show will boost sales at the stores.
NEW YORK -- Liz Claiborne is taking it to the tube. Chairman Jerome Chazen told shareholders at the company's annual meeting Thursday that the apparel maker will feature merchandise from [...]