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Top-rated shows mean less now; clients ask prime-time buyers: 'why am I paying more for less?' (TV Buying and Planning)
- Source :
- Electronic Media. May 24, 1993, Vol. 12 Issue 21, pS10, 2 p.
- Publication Year :
- 1993
Details
- ISSN :
- 07450311
- Volume :
- 12
- Issue :
- 21
- Database :
- Gale General OneFile
- Journal :
- Electronic Media
- Publication Type :
- Periodical
- Accession number :
- edsgcl.13801056