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Top-rated shows mean less now; clients ask prime-time buyers: 'why am I paying more for less?' (TV Buying and Planning)

Authors :
Smith, Therese Kauchak
Source :
Electronic Media. May 24, 1993, Vol. 12 Issue 21, pS10, 2 p.
Publication Year :
1993

Details

ISSN :
07450311
Volume :
12
Issue :
21
Database :
Gale General OneFile
Journal :
Electronic Media
Publication Type :
Periodical
Accession number :
edsgcl.13801056