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CASE STUDY: Question of taste
- Source :
- Data Strategy. October 11, 2005, p27
- Publication Year :
- 2005
-
Abstract
- Edrington Group, owner of The Famous Grouse brand, turned to Rocket Science to distil customer knowledge into an effective strategy Data-engineering consultancy Rocket Science has worked on The Famous Grouse, […]
- Subjects :
- Company marketing practices
Consulting services -- Case studies -- Marketing
Subjects
Details
- Language :
- English
- ISSN :
- 17451264
- Database :
- Gale General OneFile
- Journal :
- Data Strategy
- Publication Type :
- Periodical
- Accession number :
- edsgcl.137416556