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HOW BUDGEN STEPPED ABOVE THE PRICE WAR

Authors :
HOOD, P.
Source :
Marketing. Sept, 1979, p81-84.
Publication Year :
1979

Subjects

Subjects :
Sales promotions -- Marketing
Markets (Economics) -- Analysis
Advertising, marketing and public relations
Business
Business, international

Details

ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.1370325

Tools

Authors Abstract Subjects Details