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DOES SALES PROMOTION NEED MORE RESEARCH?

Authors :
HALL, C.
Source :
Marketing. Sept, 1979, p75-78.
Publication Year :
1979

Subjects

Subjects :
Markets (Economics) -- Analysis
Marketing -- Planning
Sales promotions
Advertising, marketing and public relations
Business
Business, international

Details

ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.1370324

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Authors Abstract Subjects Details