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Stereotypes and the construal of individuating information

Authors :
Kunda, Ziva
Sherman-Williams, Bonnie
Source :
Personality & Social Psychology Bulletin. Feb, 1993, Vol. 19 Issue 1, p90, 10 p.
Publication Year :
1993

Abstract

When stereotypes affect judgment about individuals in the presence of individuating information, they may do so by affecting the construal of that information. Therefore stereotypes may affect judgment even if perceives subsequently neglect the stereotypes or base rates and base their impressions only on these stereotype-driven construals of the individuating information. Two experiments showed that stereotypes affected judgments about targets in the presence of the same ambiguous individuating information that was open to multiple construals, but not in the presence of the same specific disambiguated construals of that information. A third experiment showed that the effects of stereotypes on target ratings in the presence of ambiguous individuating information were mediated by the construals of this information. Thus all subjects relied predominantly on the individuating information, but when it was ambiguous, it was construed differently, depending on the stereotype.

Details

ISSN :
01461672
Volume :
19
Issue :
1
Database :
Gale General OneFile
Journal :
Personality & Social Psychology Bulletin
Publication Type :
Academic Journal
Accession number :
edsgcl.13614965