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Building loyalty in business markets

Authors :
Narayandas, Das
Source :
Harvard Business Review. Sept, 2005, Vol. 83 Issue 9, p131, 9 p.
Publication Year :
2005

Abstract

The article categorizes the benefits relevant in business-to-business relationships, identifying tangible/nontangible and financial/nonfinancial benefits. These benefits are linked to appropriate decision makers within the company, and shows how response reduces switching.

Subjects

Subjects :
Customer loyalty -- Management
Business-to-business market -- Customer relations
Business to business market
Company business management
Business
Business, general

Details

Language :
English
ISSN :
00178012
Volume :
83
Issue :
9
Database :
Gale General OneFile
Journal :
Harvard Business Review
Publication Type :
Academic Journal
Accession number :
edsgcl.135979978

Tools

Authors Abstract Subjects Details