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Latin flair in bebidas for the masses: targeting Hispanic consumers becomes more relevant as the U.S. population evolves

Authors :
Fuhrman, Elizabeth
Source :
Beverage Industry. August 2005, Vol. 96 Issue 8, p44, 4 p.
Publication Year :
2005

Abstract

The number of Hispanics in the United States is growing three times faster than the population as a whole, the U.S. Census Bureau reported this summer. Hispanics accounted for half [...]

Details

Language :
English
ISSN :
01486187
Volume :
96
Issue :
8
Database :
Gale General OneFile
Journal :
Beverage Industry
Publication Type :
Periodical
Accession number :
edsgcl.135816387