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Managing distributors as off-balance resources in the American brewing industry

Authors :
Richardson, Lynne D.
Robicheaux, Robert A.
Source :
SAM Advanced Management Journal. Spring, 1992, Vol. 57 Issue 2, p34, 5 p.
Publication Year :
1992

Abstract

The American brewing industry has changed dramatically during the past 20 years. From a nation of many smaller brewers, we have become a nation of several large brewers, who threaten [...]

Details

Language :
English
ISSN :
07497075
Volume :
57
Issue :
2
Database :
Gale General OneFile
Journal :
SAM Advanced Management Journal
Publication Type :
Periodical
Accession number :
edsgcl.13574528