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Marketing--a top priority
- Source :
- American Salesman. August, 2005, Vol. 50 Issue 8, p3, 5 p.
- Publication Year :
- 2005
-
Abstract
- Why do some companies embrace marketing with commitment and enthusiasm, while others ignore it almost scornfully? Even firms with marketing departments can act as if marketing is a "soft" function, […]
- Subjects :
- Business success -- Management
Marketing -- Methods
Company business management
Subjects
Details
- Language :
- English
- ISSN :
- 00030902
- Volume :
- 50
- Issue :
- 8
- Database :
- Gale General OneFile
- Journal :
- American Salesman
- Publication Type :
- Periodical
- Accession number :
- edsgcl.134681611