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Co-ops kick it up a notch

Authors :
Franco, Mark Del
Source :
Multichannel Merchant. August 1, 2005, Vol. 8 Issue 22
Publication Year :
2005

Abstract

Consumer catalogers' love affair with cooperative databases is still going strong. Not only are marketers continuing to use co-ops for a significant percentage of their prospecting, but they're also turning [...]

Subjects

Subjects :
Mail-order industry -- Information management
Mail-order industry -- Technology application
Mail-order industry -- Management
Company business management
Technology application
Company systems management
Advertising, marketing and public relations
Business
Retail industry

Details

Language :
English
ISSN :
15548961
Volume :
8
Issue :
22
Database :
Gale General OneFile
Journal :
Multichannel Merchant
Publication Type :
Periodical
Accession number :
edsgcl.134664113

Tools

Authors Abstract Subjects Details