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Can the next CMO brand America?
- Source :
- Brandweek. July 25, 2005, Vol. 46 Issue 28, p22, 1 p.
- Publication Year :
- 2005
-
Abstract
- CHARLOTTE BEERS, the first CMO of the United States, was appointed to her post in 2001--and was out of office less than 18 months later. Her demise resulted from disastrously [...]
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 46
- Issue :
- 28
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.134589138