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THE BACKAST: A SALES PERFORMANCE EVALUATION TOOL AT COCA-COLA

Authors :
HUBBARD, C.L.
MOHN, N.C.
REID, J.C.
Source :
Interfaces. August, 1979, Vol. 9, p38-45
Publication Year :
1979

Subjects

Subjects :
PERFORMANCE -- Evaluation
SALES -- MEASUREMENT
Food industry -- Management
Business
Business, general

Details

ISSN :
00922102
Volume :
9
Database :
Gale General OneFile
Journal :
Interfaces
Publication Type :
Academic Journal
Accession number :
edsgcl.1345356

Tools

Authors Abstract Subjects Details