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New grind: at Starbucks, a blend of coffee and music creates a potent mix
- Source :
- Wall Street Journal. Europe. July 19, 2005, A1
- Publication Year :
- 2005
-
Abstract
- Famed coffee shop operator Starbucks Corp.'s foray into producing and selling CDs is discussed. The history of the company's development as well as the managerial direction of chairman Howard Schultz are outlined in order to illustrate the company's successful strategies as a music retailer.
- Subjects :
- Starbucks Corp. -- Officials and employees
Starbucks Corp. -- Management
Starbucks Corp. -- Services
Sound recordings -- Market share
Sound recordings -- Distribution
Music stores -- Market share
Music stores -- Management
Music stores -- Officials and employees
Coffee industry -- Officials and employees
Coffee industry -- Management
Coffee industry -- Services
Company business management
Company distribution practices
Company market share
Banking, finance and accounting industries
Business
Business, international
Subjects
Details
- Language :
- English
- ISSN :
- 09219986
- Database :
- Gale General OneFile
- Journal :
- Wall Street Journal. Europe
- Publication Type :
- News
- Accession number :
- edsgcl.134147469