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Giving the CEO message a makeover: people stopped reading your publication's 'letter from the CEO' ages ago. Don't kill the column--make it better
- Source :
- Communication World. July-August, 2005, Vol. 22 Issue 4, p12, 2 p.
- Publication Year :
- 2005
-
Abstract
- By doing just one thing, you can turn the CEO column from a space-wasting bore into a dynamic communication tool. And that one thing is: make the column interactive. Let [...]
Details
- Language :
- English
- ISSN :
- 07447612
- Volume :
- 22
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- Communication World
- Publication Type :
- Periodical
- Accession number :
- edsgcl.133676082