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Search-Engine Banner Ads Can't Do It All, Experts Say
- Source :
- American Banker. June 21, 2005, Vol. 170 Issue 118, 12
- Publication Year :
- 2005
-
Abstract
- Financial companies are realizing that just as online banking needs support from other channels, search-engine marketing works best with help from other kinds, online and off. 'Search-engine marketing is a [...]
- Subjects :
- E-Loan Inc. -- Advertising
Yahoo! Inc. -- Services
Internet/Web search services -- Product/Service Evaluations
Internet/Web search services -- Usage
Internet marketing -- Product/Service Evaluations
Internet marketing -- Usage
Internet marketing -- Evaluation
Internet/Web advertising -- Product/Service Evaluations
Internet/Web advertising -- Evaluation
Internet/Web advertising -- Usage
Computer services industry -- Advertising
Information services industry -- Services
Home banking services -- Product/Service Evaluations
Home banking services -- Marketing
Banks (Finance) -- Product/Service Evaluations
Banks (Finance) -- Advertising
Banking industry -- Advertising
Text search and retrieval software
Internet search software
Internet/Web search service
Internet/Web advertising
Computer services industry
Information services industry
Banking industry
Company marketing practices
Banking, finance and accounting industries
Business
Economics
Subjects
Details
- Language :
- English
- ISSN :
- 00027561
- Volume :
- 170
- Issue :
- 118
- Database :
- Gale General OneFile
- Journal :
- American Banker
- Publication Type :
- Periodical
- Accession number :
- edsgcl.133398343