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Checking out the checkout data; scanned info lets retailers test hunches about customers

Authors :
Brody, Alan
Source :
InformationWeek. Dec 14, 1992, Issue n404, p34, 2 p.
Publication Year :
1992

Subjects

Subjects :
Retailing
Automation
Marketing Strategy
Image Scanner
Marketing Research
POS Systems
R.H. Macy & Company Inc. -- Technology application
Retail industry -- Technology application
Scanning devices -- Usage
Point-of-sale systems -- Usage

Details

ISSN :
87506874
Issue :
n404
Database :
Gale General OneFile
Journal :
InformationWeek
Publication Type :
Periodical
Accession number :
edsgcl.13337876

Tools

Authors Abstract Subjects Details