Creating competitive advantage: product development: take a look at the following healthcare organizations that are experiencing growth and financial return because they know what product lines are profitable for them to cultivate. Can you say the same thing about your organization?

* University of Wisconsin Hospital and Clinics in Madison, Wisc., has focused on developing some key service lines, notably transplantation, cancer, pediatric, neuroscience, and orthopedic services to differentiate its capabilities [...]