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Is it the shoes?

Authors :
Larner, Jeremy
Source :
Dissent. Fall, 1992, Vol. 39 Issue 4, p525, 4 p.
Publication Year :
1992

Abstract

Athlete Michael Jordan feels culture should encourage people to think and to achieve personal satisfaction. He would like people, especially children, to realize that material things are not as important as independent thinking. He has been endorsing Nike shoes in TV commercials and intends to convey these views in the next Nike advertisement.

Details

ISSN :
00123846
Volume :
39
Issue :
4
Database :
Gale General OneFile
Journal :
Dissent
Publication Type :
Academic Journal
Accession number :
edsgcl.13286936