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Employees: PR ambassadors, or your worst nightmare? Smart communicators arm their internal audience with enough information to be a potent PR force in the community
- Source :
- Communication World. May-June, 2005, Vol. 22 Issue 3, p10, 2 p.
- Publication Year :
- 2005
-
Abstract
- Some companies spend millions on charitable endeavors in order to build a good reputation in their communities, not realizing that individual employees can undermine that reputation every time they open [...]
Details
- Language :
- English
- ISSN :
- 07447612
- Volume :
- 22
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- Communication World
- Publication Type :
- Periodical
- Accession number :
- edsgcl.132084020