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'Nursing is the most emotionally rewarding career': for the first time, marketing consultants have drawn up a strategy to give nursing an image makeover. As a fitting climax to our Nursing the Future campaign, Adele Waters reveals their prescription for change
- Source :
- Nursing Standard. April 6, 2005, Vol. 19 Issue 30, p22, 5 p.
- Publication Year :
- 2005
-
Abstract
- SUMMARY This article presents a brand manifesto for the profession, based on work carried out by consultants Red Spider as part of our Nursing the Future campaign. We have also [...]
Details
- Language :
- English
- ISSN :
- 00296570
- Volume :
- 19
- Issue :
- 30
- Database :
- Gale General OneFile
- Journal :
- Nursing Standard
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.131974122