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Target market: processors and industry organizations appeal to the tastes of youth

Authors :
Smith, Pamela Accetta
Source :
Dairy Field. March, 2005, Vol. 188 Issue 3, p45, 3 p.
Publication Year :
2005

Abstract

Young adults possess incredible purchasing power. And dairy processors have discovered the value of putting a sizeable portion of their budgets up against this demanding, and often finicky, demographic. There [...]

Details

Language :
English
ISSN :
10550607
Volume :
188
Issue :
3
Database :
Gale General OneFile
Journal :
Dairy Field
Publication Type :
Periodical
Accession number :
edsgcl.131866352