Balancing acquisition and retention resources to maximize customer profitability

MLA

Reinartz, Werner, et al. “Balancing Acquisition and Retention Resources to Maximize Customer Profitability.” Journal of Marketing, vol. 69, no. 1, Jan. 2005, p. 63. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.131474770&authtype=sso&custid=ns315887.

APA

Reinartz, W., Thomas, J. S., & Kumar, V. (2005, January 1). Balancing acquisition and retention resources to maximize customer profitability. Journal of Marketing, 69(1), 63.

Chicago

Reinartz, Werner, Jacquelyn S. Thomas, and V Kumar. 2005. “Balancing Acquisition and Retention Resources to Maximize Customer Profitability.” Journal of Marketing, January 1. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.131474770&authtype=sso&custid=ns315887.