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Market busting: strategies for exceptional business growth

Authors :
McGrath, Rita Gunther
MacMillan, Ian C.
Source :
Harvard Business Review. March, 2005, Vol. 83 Issue 3, p80, 10 p.
Publication Year :
2005

Abstract

Five strategies are presented to foster new business growth. These involve identifying the company's fundamental product or service, changing how customer needs are met, determining advantages to changing products and services, capitalizing on industry shifts, and creating a completely different offering.

Subjects

Subjects :
Corporate growth -- Planning
Corporate growth -- Management
Industry growth
Company business management
Company business planning
Business
Business, general

Details

Language :
English
ISSN :
00178012
Volume :
83
Issue :
3
Database :
Gale General OneFile
Journal :
Harvard Business Review
Publication Type :
Academic Journal
Accession number :
edsgcl.129799657

Tools

Authors Abstract Subjects Details