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The power of creative thinking: how media agencies are taking on wider strategic and creative functions
- Source :
- ADWEEK. Feb 28, 2005, Vol. 46 Issue 9, p28, 3 p.
- Publication Year :
- 2005
-
Abstract
- It's no secret the clout of the media agency in the client/agency/media relationship has been on the rise for years, but recent moves by several major media shops have only [...]
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 46
- Issue :
- 9
- Database :
- Gale General OneFile
- Journal :
- ADWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.129712180