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A-B tries to create buzz with new brew
- Source :
- Modern Brewery Age. Oct 11, 2004, Vol. 55 Issue 41, 1
- Publication Year :
- 2004
-
Abstract
- After watching countless young adult consumers desert beer to sample inexplicable energy drink/distilled spirit concoctions, Anheuser-Busch has decided to field an inexplicable energy drink/beer concoction. It is called 'B-to-the-E', with [...]
- Subjects :
- Anheuser-Busch Companies Inc. -- Planning
Anheuser-Busch Companies Inc. -- Product introduction
Breweries -- Planning
Breweries -- Product introduction
Brewing industry -- Planning
Brewing industry -- Product introduction
Beverages -- Product introduction
Company business planning
Business
Food and beverage industries
Subjects
Details
- Language :
- English
- ISSN :
- 00267538
- Volume :
- 55
- Issue :
- 41
- Database :
- Gale General OneFile
- Journal :
- Modern Brewery Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.129704361