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The old or the new?
- Source :
- Nilewide Marketing Review. Feb 27, 2005
- Publication Year :
- 2005
-
Abstract
- Brand extensions remain the preferred way to enter new markets, reflecting the belief that extensions are less risky than launching a new brand, when 90% of new product introductions fail. [...]
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- Nilewide Marketing Review
- Publication Type :
- Periodical
- Accession number :
- edsgcl.129348245