Tech-wise girls open marketer eyes; Traditional toys are fine for little sister, but theseyouths want their iPod

Authors :: Chura, Hillary
Source :: Advertising Age. February 21, 2005, Vol. 76 Issue 8, S6
Publication Year :: 2005
Abstract: Byline: HILLARY CHURA America's record 30 million girls, up to age 15, represent boundless opportunity-and uncertainty-for toy marketers. These junior sophisticates are more jaded than their birthday candles would suggest. [...]

Subjects :: Toy industry -- Marketing -- Social aspects
Dolls -- Marketing -- Social aspects
Teenage girls -- Social aspects
Company marketing practices
Advertising, marketing and public relations
Business, general

Tools